Rithwick Gurram · Product

I find where products
break. And make them flow.

I’m a CS undergrad bridging the gap between systems thinking and visual craft. I hunt down user friction, rewire the logic, and actually ship the proof. Let me show you what I mean.

See the work ↓ More about me →
Selected Work
Projects (the good stuff)
Happiclap redesigned homepage Happiclap original homepage

01 // E-Commerce

Happiclap: Designing for Trust

Rebuilt confusing e-commerce flows to prioritize accessibility and trust. Fixed 7+ major friction points across browsing and checkout.

7+ Flows Fixed
Accessibility
Trust Design
View Prototype →
Customer Churn Risk Dashboard

02 // Systems & Data

Mapping the Churn

Translated 50,000+ rows of messy customer records into an actionable visual narrative to highlight exactly where users abandon carts.

50K Data Points
Data Visualization
View Dashboard →
GSAP MacBook Landing Page Cover

03 // Creative Showcase

 x Rithwick

An Apple-inspired creative showcase featuring interactive 3D WebGL rendering and complex scroll-linked animations.

3D WebGL
GSAP
Three.js
React
View Showcase →
About

// Who is Rithwick?

(the person behind the work)

Product. CS undergrad. at IIITDM Kancheepuram. I work on systems, interfaces and AI-assisted workflows that make everyday tasks simpler and easier to use. Based in Chennai.

I usually start by finding friction in a product, breaking down what feels inefficient or unclear, redesigning the flow, and shipping a working proof. That's the loop.

Outside product work, I spend time experimenting with visual grammar, filmmaking, editing, and design systems - mostly driven by curiosity and the love of making things. That side lives on the Creativity page.

Rithwick Gurram
50K
Records analysed
50%
Nav complexity cut
7+
Friction points fixed
27
Class of
UX Audits · Heuristic Evaluation / 01
Figma · Prototyping · Design Systems / 02
Accessibility (WCAG 2.1) / 03
Python · Streamlit · SQL / 04
React · JavaScript · Vercel / 05
Connect

Ready to make things
flow?

I'm currently open to new roles, freelance projects, or just tearing down broken design systems. If you have a problem worth solving, let's figure it out together.

Start a conversation ↗
ESC
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Projects
Happiclap — E-Commerce Redesign Mapping the Churn — Analytics  x Rithwick — Creative Showcase